Do's

• Be formal in all correspondence.
• Always address your business partner with his/her title.
• Make an appointment well in advance.
• Provide complete contact details and information about your company and give reasons why you wish to do business with them.
• Be certain your products comply to German standards.
  Quote in Euros and include delivery.
• Outline clearly what is included in the price and what is extra.
• Make sure you deliver exactly on time.
  

Don'ts

• Do not address your business partner by his/her first name.
• Avoid brochures that may contain too many slogans!
• Do not apply an "Our product is the best” attitude.
• Be careful when you use humour or make a joke, as it may be misunderstood.
• Do not quote ex works.
• If you sell a technical product, do not send somebody, who cannot answer technical questions.
  

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